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Regional Sales Manager / Director – California

Job Reference: BW 2024 / 08
JOB TYPE: Permanent
LOCATION: California
DURATION: Permanent
SALARY / BENEFITS: Ranges from $130,000 to $180,000 plus bonus etc.
SKILLS: Sales team management, strategy, major account management

In this Regional Sales Manager (Director level role) you will have the responsibility to expand, manage and develop the dealer/distributor network in California, creating pull-through sales and channel sales to achieve sales targets.

You’ll lead the region’s dedicated sales force to ensure effective territory management, relationship enhancement and sales goal achievement. Responsible for management and success of the dealer network at the executive and upper management level, as well as developing and managing the region’s dealer partners.

Your primary duties and responsibilities will be:

•           Develops and implements sales strategies to increase business.

•           Drives and increases revenue growth and profitability by advanced market segmentation methodologies.

•           Responsible for resource prioritizing and allocation and maximizing sales team efficiency.

•           Responsible for the daily management and direction of regional sales team.

•           Practices strong engagement with direct reports and team members including accepting diversity of ideas and thoughts, sharing responsibility for success, demonstrating honesty and integrity, helping employees solve problems and showing respect.

•           Responsible for coaching regional sales team on performance to business targets.

•           Develop and cultivate relationships with Distributor/Dealer management and makes regular sales calls on these accounts to align objectives.

•           Develops correct use of sales tools, e.g., sales call reports, sales force effectiveness methodologies and data input to CRM.

•           Mentor and develop regional sales team in sales strategies and territory management.

•           Continually improves sales proficiency and performance results.

•           Responsible for motivating sales team by communicating consistently with our strategy while not compromising the confidentiality of our business goals and objectives.

•           Delivers regular feedback to Vice President of business unit regarding performance and development needs, as well as market information.

•           Monitor and operate within an annual SG&A Budget

•           Maintain up-to-date knowledge of the product lines.

We believe the successful candidate will have:

•           Education: Bachelor’s Degree (four-year college or university)

•           Certificates & Licenses: Valid Driver’s License

•           Other Requirements: Demonstrable influencing and well-developed presentation skills. Seasoned sales experience; Basic, Consultative, Negotiation. Ability to travel in common forms of transportation (plane, car, train, etc.)


•           Accountability – Ability to accept responsibility and account for his/her actions.

•           Adaptability/Flexibility – Being open to change (positive or negative) and to considerable variety in the workplace. Ability to quickly and accurately grasp the essentials of a variety of business disciplines in order to provide improvements to the processes they entail.

•           Analytical Skills – Ability to use thinking and reasoning to solve a problem.

•           Assertiveness – Ability to act in a self-confident manner to facilitate completion of a work assignment or to defend a position or idea.

•           Business Acumen – Ability to grasp and understand business concepts and issues.

•           Communication – The ability to communicate effectively with others both orally and in writing.

•           Competitiveness – The desire to win and succeed.

•           Customer Oriented – Ability to take care of the customers’ needs while following company procedures.

•           Enthusiastic – Ability to bring energy to the performance of a task.

•           Goal Oriented – Ability to establish proper goals and to meet/exceed during a specified timeline.

•           Initiative – Ability to make decisions or take actions to solve a problem or reach a goal.

Our client is a $1 Billion and growing industry-leading manufacturer of beautiful, low-maintenance, and environmentally sustainable building products, with a focus on outdoor living. Consistently recognized as the market leader in innovation, quality and aesthetics, products across the portfolio are made from up to 100% recycled material and primarily replace wood on the outside of homes, providing a long-lasting, eco-friendly and stylish solution to consumers.

They are committed to accelerating the use of recycled material in the manufacturing of their innovative products, keeping millions of pounds of waste out of landfills each year, and revolutionizing the industry to create a more sustainable future.

Our client is committed to providing a diverse, equitable and inclusive workplace where diversity of all kinds is sought out, valued, respected and appreciated.  They are building and promoting a culture where everyone feels empowered to bring their full, authentic selves to work. It fuels innovation, drives operational excellence and is a source of competitive differentiation, while connecting the company closer to their customers and the communities they serve.

The compensation reflects the cost of labor across several geographic markets. The annual salary for this position ranges from $130,500 in their lowest market up to $180,500 in their highest market, plus bonus, equity, and benefits as applicable. The pay for roles varies depending on a wide range of factors including but not limited to the specific work location, role, skill set, and level of experience.