Why digital marketing will be essential to businesses in 2021

The Covid-19 pandemic has seen a huge shift in the way that most businesses conduct their operations. In recruitment, we have seen a large uplift in digital marketing roles as organisations look to improve their digital footprint. There are clear signs this will continue into 2021 as digital marketing becomes even more essential to businesses next year.

Your online visibility

Digital marketing covers activities such as updating your website with new designs and content, search engine optimisation, Google AdWords, social media, and email marketing to name just a few disciplines. 

There are three overarching reasons why digital marketing will be vital to business in 2021.

1. Showcase your offering

As the movement of people has been restricted, traditional account management and sales visits, along with in-store perusals and purchasing have significantly dropped. Your website is a window into your business, and it needs to accurately represent your business, your values, and showcase your wares to drive enquiries. First impressions count as you have just a few seconds to tell your story. 

Your website needs constant review and updating and there is a myriad of tools and best-practice techniques available to try to get that all-important engagement and conversion.

2. Reach your target audience

With over 90% of searches conducted on Google, it is a hugely competitive marketplace where you need to be found for your products and services to reach your target audience. Do you know what keywords potential customers search to find businesses like yours? Search Engine Optimisation (SEO) is the process of optimising your website content to gain competitive positioning on organic search results. You can also choose to ‘pay your way’ through Google Adwords along with other digital platforms. However, without expertise in these areas, you could find you are not yielding the results you are looking for.

3. Build trust and reputation

Just as your website is your shop window, other online portals are also a glimpse into your business and your reputation relies on users of your product or service talking positively about you. This may be through reviews, case study examples, or demonstrations on social media, review sites, or Google My Business. Research has shown that 88% of customers trust online reviews as much as they trust a personal recommendation and it has become a very important part of the digital marketing experience and the purchasing process. 

People power

Previously, you may have spent your marketing budget on advertising and not people, but the trend has very much shifted in the modern business world. Staffing resource, specifically in marketing, is essential to achieve the outputs required to improve your digital marketing. It can be a time consuming and skilled process and it is imperative businesses have the right support to stay ahead.

Investment in Marketing Expertise

Every business has a tough decision to make. Do you invest in a permanent addition to your team or use an outside resource to help pave your way in digital marketing?

That’s why we have launched a digital marketing support service for freelance and contracted support so that organisations can get the required help for their business without the hefty outlay of a skilled permanent member of staff on your team.

We represent experienced, thoroughly proven, marketing professionals that have the skills and expertise to boost your digital footprint. Available on a part-time, freelance, or contracted basis, you will receive all the benefits of having an experienced person who can carry out your marketing needs but without the cost pressures of a permanent staff member.

That said, if you are looking for a full time, permanent member of your team, we can also help in that regard, using our recruitment experience to source the right candidates for your role.

To find out more about our digital marketing service and how we can help you keep ahead in 2021, please contact us.

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