Area Sales Manager – ceilings – London north / East Anglia

Job Reference: BW 2022 / 33
JOB TYPE: Permanent
LOCATION: North London / Essex / Cambs / Suffolk / Norfolk
DURATION: Permanent
SALARY / BENEFITS: Up to £50,000, bonus, car allowance, pension
SKILLS: sales, negotiation, technical

This would be perfect for you if you like wheeling and dealing with the commercial end of the trade!

The role is all about achieving territory sales targets and to contribute towards profitability. Also to grow distributor and contractor loyalty.


·Achieve gsv, m2, price and product mix budgets for the region

·Responsibility for budget achievement within own territory

·Ensure products stocked ahead of competitor material.

·Guide branches to appropriate stock holding of product to maximise on regional specification/project opportunities

·Agree annual business plans and targets with distributors in conjunction with Sales Management

·Execute National Distributor Partner Strategy (as set out by Sales Management) on a local territory basis.

·Build strong personal relationships with distributor partners


·Drive/lead local Ceiling Contractor loyalty programme

·Provide contractors with regular project leads

·Introduce new products and services

·Regular call cycle for main diffused market contractors


·Build strong relationships with key regional Main Contractors.

·Liaise with supply chain partners in order to maximise main contractor agreements.

·Introduce new products and services

·Visit sites in order to secure/maintain specifications

·Follow specification to order process on all projects within territory

·Develop comprehensive knowledge of territory

·Develop comprehensive knowledge of competitor products and strategies

·Introduce new products into territory

·Develop strategy to achieve own territorial targets

·Effective expense control and company car maintenance

·Manage any product issues through the current procedure set by Sales Management

·Apply full technical and product knowledge to fit customer need

·Actively promote product range through seminars, promotions, presentations, exhibitions etc

·Actively change competitive specifications

·Work closely with Area Specification Manager to maximise opportunities in the region

·Report to UK Sales Manager